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Pros and Cons of Quantitative Research

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❶Therefore, you need to spend more time in finding these multiple correspondents. Her writing experience includes published research, training materials and hundreds of practical online articles.

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If you want to get the full benefits of this research, you need to know how it works. Before conducting a data, it is best to know your possible correspondents. You are also required to know how to interpret data and other related factors. This quantitative research is best if you are planning to conduct a study about hypothesis and huge statistical examination.

In case you are planning to have a small group of correspondent, it is best to use other methods. The best way to get a reliable result is by getting more correspondents. The more correspondents you have, the better statistics you will get. For researches who desire to use this type of research, you need to be fully prepared. You need to know how to interview people, how to budget your money, how to manage your time, and a lot more. Depending on the scope of your research, it may take several months or years before you complete the study.

The Pros of Quantitative Research Here are the main benefits of quantitative research: Quantitative research uses traditional statistical and mathematical methods for measuring results conclusively.

All quantitative experiments use a single standard format. The research is constructed in such a way that it enables other people to repeat a certain experiment and still get similar results. Quantitative research has many benefits as discussed further below. The use of standard means in quantitative research means that any research may be replicated, analyzed and also compared with other similar studies.

In fact, this quantitative method enables people easily summarize huge information sources as well as facilitate good comparisons over time and across categories. Controlled, objective testing and experimentation ultimately supports or rejects your hypotheses.

Each step is standardized to reduce bias when collecting and analyzing data. A big advantage of this approach is that the results are valid, reliable and generalizable to a larger population. Quantitative research is advantageous for studies that involve numbers, such as measuring achievement gaps between different groups of students or assessing the effectiveness of a new blood pressure medication.

While quantitative research methods work well in the laboratory under tightly controlled conditions, measuring phenomena like human behavior in natural settings is trickier.

Survey instruments are vulnerable to errors such as mistakes in measurement and flawed sampling techniques. Another disadvantage is that quantitative research involves numbers, but some topics are too difficult to quantify in numbers. For example, constructing an effective survey with closed-ended questions about how people fall in love would be difficult.

Qualitative research is often used to conduct social and behavioral studies because human interactions are more complex than molecular reactions in a beaker.

Subjectivity, nonrandom sampling and small sample size distinguishes qualitative research from quantitative research. A big advantage of qualitative research is the ability to deeply probe and obtain rich descriptive data about social phenomena through structured interviews, cultural immersion, case studies and observation, for instance. Examples include ethnography, narratives and grounded theory.

Qualitative studies often take more time to complete due to the pain staking nature of gathering and analyzing field notes, transcribing interviews, identifying themes and studying photographs, for instance.

Studies are not easily replicable or generalizable to the general population.

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Learn about the advantages and disadvantages of quantitative research and how and when to use it versus qualitative methods in market research. Learn about the advantages and disadvantages of quantitative research and how and when to use it versus qualitative methods in market research.

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Selecting the best research method allows you to successfully answer a research question or test a hypothesis. Missteps at the onset of the research process may derail an otherwise promising study. Knowing the advantages and disadvantages of quantitative and qualitative methods will help you make a.

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Quick Answer. Quantitative methods are advantageous because they allow researchers to conduct a broad survey, which involves many subjects and generalization of findings. They also yield accurate results. On the other hand, quantitative methods are rigid and provide less detail on the motivation, attitudes and behavior of study subjects. Advantages And Disadvantages Of Quantitative Research Psychology Essay. Print Reference this. Published: 23rd March, Advantages and disadvantages of Quantitative research Advantages of Quantitative Research.

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Quantitative Research Examples, Definition, Types and Advantages. Quantitative research involves methods used to gather information using sampling methods such as online surveys from existing and potential customers, which can be analyzed using quantitative statistical methods. Results produced using one of the quantitative research . Quantitative research is a great method to finalize results and disprove or prove a hypothesis. It is useful for testing results gotten from doing various qualitative experiments, thereby leading to the final answer.