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Choosing a sampling method

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❶However, the sample will no longer be representative of the actual proportions in the population. Before you can be able to have a sample for your survey, you need to define your target population first.

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This article is a part of the guide:
Selecting Target Population

Home Top Menu Quick Links. Probability methods This is the best overall group of methods to use as you can subsequently use the most powerful statistical analyses on the results.

When population groups are separated and access to all is difficult, eg. Proportionate quota sampling in proportion to population sub-groups. You know the population distribution across groups, and when normal sampling may not give enough in minority groups. Non-proportionate quota sampling minimum number from each sub-group. Modal instance sampling focus on 'typical' people. When sought 'typical' opinion may get lost in a wider study, and when you are able to identify the 'typical' group.

You are specifically seeking differences, eg. Selective sampling gut feel. Theoretical sampling testing a theory. Home Top Quick Links Settings. The sample will be representative of the population if the researcher uses a random selection procedure to choose participants. The group of units or individuals who have a legitimate chance of being selected are sometimes referred to as the sampling frame.

If a researcher studied developmental milestones of preschool children and target licensed preschools to collect the data, the sampling frame would be all preschool aged children in those preschools. Students in those preschools could then be selected at random through a systematic method to participate in the study.

This does, however, lead to a discussion of biases in research. For example, low-income children may be less likely to be enrolled in preschool and therefore, may be excluded from the study. Extra care has to be taken to control biases when determining sampling techniques. There are two main types of sampling: The difference between the two types is whether or not the sampling selection involves randomization. Randomization occurs when all members of the sampling frame have an equal opportunity of being selected for the study.

Following is a discussion of probability and non-probability sampling and the different types of each. Probability Sampling — Uses randomization and takes steps to ensure all members of a population have a chance of being selected.

There are several variations on this type of sampling and following is a list of ways probability sampling may occur:. Non-probability Sampling — Does not rely on the use of randomization techniques to select members.

This is typically done in studies where randomization is not possible in order to obtain a representative sample. In qualitative studies, sampling typically continues until information redundancy or saturation occurs. This is the point at which no new information is emerging in the data. Therefore, in qualitative studies is it critical that data collection and analysis are occurring simultaneously so that the researcher will know when the saturation point is reached.

It is important to understand that the saturation point may occur prematurely if the researcher has a narrow sampling frame, a skewed analysis of the data, or poor methodology.

Because of this, the researcher must carefully create the research question, select an appropriate target group, eliminate his or her own biases and analyze data continuously and thoroughly throughout the process to bring validity to the data collected.

The following slideshare presentation, Collecting Qualitative Data , and the Resource Links on this page provide additional insight into qualitative sampling.

Qualitative Research Methods - A Data Collectors Field Guide - This comprehensive, detailed guide describes various types of sampling techniques and provides examples of each, as well as pros and cons. Qualitative Research Overview - The following link provides a full overview of qualitative research, but also contains sections discussing types of sampling methods and methods of participant recruitment.

Sampling - This resource provides a brief overview of sampling and sample size with links to descriptions of purposeful sampling strategies. A Guide to Using Qualitative Research Methodology - The file linked below contains a full description of how to conduct qualitative sampling, including a chart that lists the types of sampling techniques and includes examples.

Sampling Designs in Qualitative Research - The following article discusses sampling designs and ways to make the sampling process more public. This pin will expire , on Change. This pin never expires.

Select an expiration date. About Us Contact Us. Search Community Search Community. Qualitative Sampling Methods The following module describes common methods for collecting qualitative data.


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Sampling Methods. Sampling and types of sampling methods commonly used in quantitative research are discussed in the following module. Learning Objectives: Define sampling and randomization. Explain probability and non-probability sampling and describes the different types of each.

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Before sampling, the population is divided into characteristics of importance for the research. For example, by gender, social class, education level, religion, etc. Then the population is randomly sampled within each category or stratum.

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While choosing one of these methods could result in biased data or a limited ability to make general inferences based on the findings, there are also many situations in which choosing this kind of sampling technique is the best choice for the particular research question or the stage of research. How to do sampling for qual and quant research designs Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website.

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Multistage Sampling (in which some of the methods above are combined in stages) Of the five methods listed above, students have the most trouble distinguishing between stratified sampling and cluster sampling. Types of Sampling Methods and Techniques in Research The main goal of any marketing or statistical research is to provide quality results that are a reliable basis for decision-making. That is why the different types of sampling methods and techniques have a crucial role in research .