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What Is a Business Research Process?

The Guidelines

❶With the direction of your research now clear to you, you can begin locating material on your topic.

Studying Customers

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Identifying Competitors

The researcher finally has data to analyze so that the research question can be answered. In the instrumentation plan, the researcher specified how the data will be analyzed. The researcher now analyzes the data according to the plan.

The results of this analysis are then reviewed and summarized in a manner directly related to the research questions. In the obesity study, the researcher compares the measurements of weight, percentage of body fat, and cholesterol that were taken at the first meeting of the subjects to the measurements of the same variables at the final program session.

These two sets of data will be analyzed to determine if there was a difference between the first measurement and the second measurement for each individual in the program. Then, the data will be analyzed to determine if the differences are statistically significant.

If the differences are statistically significant, the study validates the theory that was the focus of the study. The results of the study also provide valuable information about one strategy to combat childhood obesity in the community. As you have probably concluded, conducting studies using the eight steps of the scientific research process requires you to dedicate time and effort to the planning process.

You cannot conduct a study using the scientific research process when time is limited or the study is done at the last minute. Researchers who do this conduct studies that result in either false conclusions or conclusions that are not of any value to the organization. Get the latest news, special offers, and updates on authors and products. We use cookies so we can provide you with the best online experience. You can change your cookie settings at any time.

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Athletic Training, Therapy, and Rehabilitation. Identify the Problem The first step in the process is to identify a problem or develop a research question. This Item is currently out of stock. Health Care in Exercise and Sport. Health Care for Special Conditions.

Physical Activity and Health. Physiology of Sport and Exercise. Psychology of Sport and Exercise. Research Methods, Measurement, and Evaluation. Nutrition and Healthy Eating. Sport Management and Sport Business. Strength Training and Conditioning. Case Studies in Sport and Exercise Psychology. International Journal of Golf Science. International Journal of Sports Physiology and Performance. Journal of Aging and Physical Activity.

Journal of Applied Biomechanics. Journal of Clinical Sport Psychology. Journal of Physical Activity and Health. Journal of Motor Learning and Development.

Journal of Sport and Exercise Psychology. Women in Sport and Physical Activity Journal. Sociology of Sport Journal. Journal of Sport Rehabilitation. Physical Education and Coaching. Here are some tips for selecting a topic:. Once you have identified your topic, it may help to state it as a question. For example, if you are interested in finding out about the epidemic of obesity in the American population, you might pose the question "What are the causes of obesity in America?

Before beginning your research in earnest, do a preliminary search to determine whether there is enough information out there for your needs and to set the context of your research.

Look up your keywords in the appropriate titles in the library's Reference collection such as encyclopedias and dictionaries and in other sources such as our catalog of books, periodical databases, and Internet search engines. Additional background information may be found in your lecture notes, textbooks, and reserve readings.

You may find it necessary to adjust the focus of your topic in light of the resources available to you. With the direction of your research now clear to you, you can begin locating material on your topic.

There are a number of places you can look for information:. If you are looking for books, do a subject search in the Aleph catalog. A Keyword search can be performed if the subject search doesn't yield enough information. Print or write down the citation information author, title,etc. These outside agencies, including the NPD Group and Forrester Research, conduct research with consumers to determine the size of certain industries as well as sales trends.

Companies that want specific information about their own customers must conduct primary research. Through primary research, a company can study the needs and product preferences of its own customers. An example of primary research is a customer satisfaction survey. A customer satisfaction survey can help a company determine how satisfied its customers are with certain product features, the price of the products and even customer service.

After gathering data from primary and secondary research, business research process entails analyzing the data and looking for specific market trends or consumer preferences.

Management will then use the key findings from the data to develop certain business or marketing strategies. For example, if customers demand additional features, modification plans may be made for a certain product.

In addition, any other necessary changes about the product, service or entering a new market will be determined during the analysis stage.

The company will then structure all of these alternatives for potential testing, according to the article "Business Research Process" at docera. The business research process also entails testing certain alternatives from the analysis stage.

The testing can involve the use of statistical models, which can better help predict future customer behavior, such as the "intent to purchase products. The purpose of testing in the business research process is to better ensure potential success.

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Business research process entails studying all aspects of a company, its customers and the market, then using that information to make sound business decisions. Typically, a company will assess its own strengths and weaknesses, but place particular emphasis on how customers view their products.

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The steps in the business research process are gathering data and studying the market and industry; assessing the strengths, weaknesses, opportunities and threats of an endeavor; and studying the target audience. These steps should be followed repeatedly, especially when introducing new products or.

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The business research process entails learning everything possible about a company's customers, competitors and the industry. The major objectives of the process are determining what products or services to offer, which customers are most likely to buy them, where to sell them and how to price and promote them. The research process begins when a management dilemma triggers the need for a decision. The origin, selection, statement, exploration, and refinement of the management question is the most critical.

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Business Research Process BUS Business Research and Communication 1 Goals and Learning Objectives Goals and Learning Objectives Goals of this chapter: { Learn what research is. { Learn why businesses want to do research to inform decisions. { Learn about types of research. The Seven Steps of the Research Process The following seven steps outline a simple and effective strategy for finding information for a research paper and documenting the sources you find. Depending on your topic and your familiarity with the library, you may need to rearrange or recycle these steps.