Skip Nav

Quantitative and Qualitative Research

Qualitative Research

❶Unstructured or semi-structured techniques e. Following is a list of characteristics and advantages of using quantitative methods:

Search KnowThis.com

Quantitative Research
New Marketing Book
Differences

The following video, Quantitative Research Designs, further describes the differences between quantitative research approaches and offers tips on how to decide on methodology. Planning the Methodology — The Quantitative Pathway — The following link provides a description of the four types of quantitative approaches and examples of each. Quantitative Design — The following resource describes quantitative research approaches and exmaples.

Choosing an appropriate study design — Below is a link to a presentation that describes the factors to consider when choosing the appropriate approach for quantitative research. This pin will expire , on Change. This pin never expires. Select an expiration date. About Us Contact Us.

Search Community Search Community. Quantitative Approaches In this module, the four approaches to quantitative research are described and examples are provided. List and explain the four approaches to quantitative research.

Provide an example of each method. Describe how to identify the appropriate approach for a particular research problem. Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics.

It is used to quantify attitudes, opinions, behaviors, and other defined variables — and generalize results from a larger sample population. Quantitative Research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys — online surveys, paper surveys , mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.

Snap has many robust features that will help your organization effectively gather and analyze quantitative data. While defining quantitative and qualitative research based on their uses and purposes may be considered a practical approach for researcher, the difference actually lies on their roots: Procedures, designs, concepts, purposes and uses emanate from there. Example on qualitative research referring to quality where problems are answered without generally focusing on quantity, are descriptions in words coming form interviews, discussions or observations.

However when words are translated to quantity in order to describe or to generalize, then the research is now called quantitatitive research. The bottom lines are the questions: Many thanks for giving me clear understanding around the differences between the qualitative and quantative research.

Thanks a millions time. I was struggling to get an idea of how to approach the definitions. In fact I was even hesitating to answer the questions confidently. Thanks for the distinct comparison between qualitative and quantitative Research, very very helpful. However, if in your study you wish to explain further why this particular event happened, or why this particular phenomenon is the case, then you should make use of Qualitative Research. Some studies make use of both Quantitative and Qualitative Research, letting the two complement each other.

If your study aims to find out, for example, what the dominant human behavior is towards a particular object or event and at the same time aims to examine why this is the case, it is then ideal to make use of both methods.

Check out our quiz-page with tests about:. Quantitative and Qualitative Research. Retrieved Sep 14, from Explorable. The text in this article is licensed under the Creative Commons-License Attribution 4. You can use it freely with some kind of link , and we're also okay with people reprinting in publications like books, blogs, newsletters, course-material, papers, wikipedia and presentations with clear attribution.

Share this page on your website: This article is a part of the guide: Select from one of the other courses available: Don't miss these related articles:. Check out our quiz-page with tests about: Back to Overview "Research Design".

Resource Links:

Main Topics

Privacy Policy

• My primary research techniques are both qualitative and quantitative. • I intend to present my quantitative data in a bar graph. • It would easily allow me to see what the most popular answer/choices were which would help me to further develop ideas for my product.

Privacy FAQs

Health care primary quantitative research. Health care primary quantitative research. A. Evaluate a primary quantitative research peer-reviewed journal article (suggested length of 3–5 pages) that has healthcare implications by doing the following: 1.

About Our Ads

Qualitative vs Quantitative Research Snap Survey Software is the ideal quantitative research tool where structured techniques; large numbers of respondents and descriptive findings are required. Take a look at the survey software features that will help you gather and analyze quantitative data. The following modules in this series will explore when to choose quantitative methods, how to write a good research question, types of quantitative methods, data analysis, ethics and many other topics that will lead to better understanding of quantitative research. Suggested Readings: Creswell, J. W. ().

Cookie Info

A primary research article reports on an empirical research study conducted by the authors. It is almost always published in a peer-reviewed journal. This type of article: Asks a research question or states a hypothesis or hypotheses; Identifies a research population;. Qualitative vs Quantitative Research. Here’s a more detailed point-by-point comparison between the two types of research: 1. Goal or Aim of the Research. The primary aim of a Qualitative Research is to provide a complete, detailed description of the research topic. It is usually more exploratory in nature.